Is Traditional Publishing Doomed?

This is a response to Globe and Mail: Book publisher Douglas & McIntyre files for bankruptcy and the post Book-Lover’s Guilt on the blog Inklings: Another drop of book culture. This is a wake-up call for traditional publishers in Canada that’s long overdue. The business model that the industry runs on is unsustainable in a…

“Moving Your Blog” Dominates Amazon In My Chosen Keywords

My ebook, “Moving Your Blog” is currently ranked at the top of a few relevant keywords, which I will admit came as a bit of a surprise. I had expected that it would take thousands of downloads to achieve these results, instead, with barely more than 300 I’ve managed to “dominate the category”, to use…

Moving Your Blog Is Number 1 On Goodreads Today!

I’m Number 1! Well, in the “Geeky/Techy Books” category anyhow. Take a look for yourself! Not sure how much it will help the number of downloads I get, but it definitely can’t hurt. My book is number 7 on the list of Free Bestsellers in Web Marketing from Amazon. It’s definitely worth taking a look…

Moving Your Blog by Darryl Erentzen – Coming Soon!

That’s right! You read correctly! I’ve written a book and I’m just putting the finishing touches on it now. It’ll be released on Kindle Direct as soon as it’s ready! Why Move Your Blog? Branding: having your blog hosted by someone else will dilute your personal brand and lessen its power Credibility: people take you…

“Store Brands” – there’s something to it (or they wouldn’t do it).

Private Label MagazineAt first, products marketed using a private label or “Store Brand” (like “President’s ChoiceTM“) were seen as a low-cost replacement for name brand products. People bought private label brands because they were less expensive, but didn’t flock to them in droves or identify much with the brand. Using “No NameTM” products wasn’t exactly something to brag about.

This situation has changed. Over time, private label products have saturated the marketplace and are often as good as the “name” brands. There’s no shame in them anymore (if there ever really was) and many people actually swear by them.